AVTOVAZ representatives believe, currently the price, features and functionality allowed Lada Largus to leave its rivals far behind and become a leader in its segment of Russian market.
Lada Largus brought AVTOVAZ to the new light commercial cars market segment. The vans’ sales started in last August. According to autostat.ru, 996 cars (6.4% of the total Lada Largus sales) had been sold by the end of 2012. During the first two months of 2013, 993 Lada Largus cars have been sold (13.3% of the series total delivery volume or 1.5% of overall Lada cars sales). In 2014 Lada Largus vans’ share in total AVTOVAZ sales is estimated to be 2%.
The enterprise believes corporate clients to be the primer Lada Largus’ sector as the cars are first of all meant for business. AVTOVAZ deliver its cars directly from the plant or via the official Lada dealer system.
The van’s capacity is 800 kg. It is equipped with 1.6 litre engine either with 8 valves (90 h.p.) or 16 valves (105 h.p.) and manual transmission. Lada Largus costs from 330 to 383 thousand roubles ($ 10.6 to $12.4 thousand).
According to AVTOVAZ speakers, although, PSA VIS AVTO cars that also represent this segment have been produced under the Lada brand since January, 2013, no model is expected to be driven out of the market. VIS pick-ups and Lada Largus vans distinguish by the equipping, target using, construction and are focused on the different customer groups.
