Since its commissioning, the pedestrian navigation system developed by Shvabe Holding, affiliated to Rostec State Corporation, has become an important element of the city's infrastructure. According to the users, its main advantages are simplicity, design and functionality.
The first information stand by Ural Optical and Mechanical Plant (UOMZ) belonging to Shvabe Holding was installed in Yekaterinburg in December 2017. Its location, 12 minutes away from the central stadium of the Ural capital, was selected with the help of the municipal administration. This technologically advanced device was most intensively used during the FIFA World Cup held in Russia when more than 170 thousand tourists visited the city to watch the games.
The pedestrian navigation system was primarily appraised by foreign football fans due to the system's intuitive interface and the possibility of switching it to the English version. The modern design of the device was positively assessed by both foreign and Russian users. Most foreigners visited Yekaterinburg for the first time in their lives, so the routing and taxi call functions, as well as the public transport map, were especially popular.
The pedestrian navigation system had an interactive photo and video recording interface designed specifically for the 2018 FIFA World Cup. The new mode called "Hello, City!" allows to record a 5-second video message or make a photograph using the system's integrated camera. The image was displayed in a real time mode on the screen on the building face across the Yekaterinburg Arena. Several thousand people have used it since the interactive mode introduction. It is plausible that the information stand will be integrated with social media and e-mail.
The unique in Russian pedestrian navigation system by UOMZ allows to trace the route, watch the events guide and the sightseeing map, book a hotel room and call a taxi. The vandal-proof casing protects the system against external damages, while a police call button and a 24/7 monitoring functionality ensure safety of visitors and residents of the Ural capital. The stand features also free Wi-Fi and charger sockets for mobile devices.