LADA Presented 4 New Models and Showed the Development of the Design Concept of the Brand

LADA Presented 4 New Models and Showed the Development of the Design Concept of the Brand

August, 29, LADA, a participant of MIAS-2018, has presented to representatives of the leading Russian and world media a record number of new production cars in the history of the brand, as well as has demonstrated the conceptual vision of the new SUV that will embody the corporate design concept.

LADA continues a product offensive showing new bright models in Moscow. This is the new Granta family retaining the affordability and reliability in the new X-style, a unique Vesta Cross, multi–faced XRAY Cross and the flagship of the Vesta family - fast Vesta Sport.

Executive VP for sales and marketing of LADA Jan Ptacek underlined that the new products of the Moscow motor show organically supplement LADA cars’ lineup of the new generation embodying a bright design and new brand values. “Today LADA is a bold and bright design, confidence in all situations, the best quality and equipment at an affordable price. Our customers appreciated the changes occurred over the last 3 years – today LADA holds a record over the last 7 years market share of 20%”, said Mr. Ptacek.

The concept SUV LADA 4x4 Vision took the greatest attention of the public. Design Director of LADA Steve Mattin said that the brand’s development and product’s portfolio won’t stop. “We are preparing LADA’s future. Showing 4x4 Vision we demonstrate the potential of a unique, expressive, bold and energetic design embodied in a new SUV drawing the inspiration from the legendary LADA 4x4”, said Mr. Mattin

The President of PJSC AVTOVAZ Yves Caracatzanis in his speech at the opening of the LADA stand noted that bright new products, Brand’s changes and LADA’s leadership in the Russian market provides the stability for AVTOVAZ’s plants in Togliatti and Izhevsk. “We will continue to develop our production sites, adapt and integrate the best international technologies and processes, and develop social policy. We will do everything AVTOVAZ to be on a par with the best factories of the Alliance around the world”, said Mr. Caracatzanis.