AVTOVAZ, the largest car producer in Russia, is expanding the LADA brand market and launching official car sales in Tunisia.
The partner in the North-African country is ARTES, a company with a long and successful experience of working with other Renault-Nissan-Mitsubishi Alliance brands such as Renault, Nissan, and Dacia. Currently, ARTES is the market leader in Tunisia (measured by sales) with market share amounting to 15.7%.
The new LADA showroom was opened in Tunis, the capital of the Republic. The official ceremony was attended by Max Missana, Export Director for LADA, and Adel Ayed, ARTES CEO. The event received wide coverage in Tunisian mass media and social networks, and the new showroom was preempted by an advertizing campaign.
LADA 4х4 Urban is available for purchase in three-door highest-spec version equipped with air conditioning system. ARTES emphasizes that LADA 4х4 Urban is a real SUV intended for hunters, farmers, veterinarians and just adventurers. The car price starts from TND 38,650 or about USD 16,000 making LADA 4х4 Urban the most affordable S on the Tunisian market.
Let us remind that LADA cars are exported to 30 countries today, and their retail sales reached 24,000 vehicles in 2017.
