LADA to Unveil Six Conceptual Cars at the Moscow International Automobile Salon

LADA to Unveil Six Conceptual Cars at the Moscow International Automobile Salon


LADA will participate in the Moscow International Automobile Salon (MIAS), which will be held from August 24 to September 4 in Crocus Expo IEC. The automaker will present prospective trends of its lineup development and show new versions of models already manufactured.

As stated in a press release by AVTOVAZ, the automaker's booth this year will be the largest in the brand's history: 19 exhibits — the company's most ever, on 2,000 sq. m, including the company's largest number of concepts — 6.

Recently, Steve Mattin, AVTOVAZ's Chief Car Designer presented newly designed products. In the lead-up to the MIAS, LADA's official social media accounts feature a video clip regarding the unique automaker's composition.

"All concepts that will be presented have been developed and manufactured in Tolyatti. Our whole team worked hard on this. We were passionate about the project and are craving to show the results," said Steve Mattin.

The Moscow International Automobile Salon (MIAS), Russia's main national auto show, is held once every even-numbered year. This time, the sixth MIAS will be held from August 24 to September 4 at the Crocus Expo exhibition center.

In 2016, guests to Moscow International Automobile Salon can expect a variety of events. Conferences and forums featuring representatives of international organizations and government agencies will be held for automotive industry professionals. AVTOVAZ, Changan, DFM, FAW, Geely, Hyundai, IKCO, LARTE Design, Mercedes-Benz and other companies will take part in the Automobile Salon.

Visitors will be able to participate in interactive entertainment. These include improvised obstacles to evaluate vehicle performance, as well as a variety of contests and sweepstakes.

For motor racing fans, the extreme show RTR Show of Masters will be held at the Moscow International Automobile Salon. Performances from Avtorodeo LADA, LEGENDS RUSSIA SERIES, Red Bull athletes and other teams are planned for guests of the exhibition center on the 12,000 sq. m raceway. One of the main events of this program will be a demo drive of KAMAZ Master, multiple winner of the Dakar Rally.