Overall, Yota Devices is satisfied with the volume of sales of the first Russian smartphone. Given the lack of a global marketing campaign, these figures can be considered even greater, Vladislav Martynov, YotaDevices General Director, was quoted as saying by RIA Novosti.
YotaPhone sales began December 4, 2013. Initially they were carried out only through the YotaDevices online store, but on December 27, they appeared at the cellular retailers Evroset, Sviaznoi, and ION, as well as electronics stores Iulmart, Belyi Veter, DNS, and Kei, and in additional YotaRetail stores.
Today 12,000 phones have been sold in stores throughout Russia and Europe and online. The company expects to increase this figure by an additional 8,000 units by the end of February.
“The dynamics of sales and expansion of YotaPhone’s retail presence leads us to expect that in the first three months of sales we can sell up to 20,000 units, a figure in line with our plans and forecasts,” said Vladislav Martynov, YotaDevices General Director.
According to the company, the share of YotaPhone sales in Russia in December amounted to approximately 3% of the smartphone market in the price range of 15,000 to 25,000 rubles.
This gadget has five technological innovations and sets a new standard of user interaction with the mobile device.
First, the YotaPhone has two screens, one a color touchscreen, and the other based on electronic ink (E-ink) technology. The screen shows the flow of all information, based on the user’s preferences. Since the screen never turns off, the user will not miss any updates, messages, emails, news, or similar information. The screen’s output image is stored even when the battery is dead, so important updates are always available for the user. The E-ink screen is also ideal for reading electronic magazines and books.
Second, the mobile device was designed using 3D gorilla glass, a curved, tempered, and scratch-resistant material.
Third, the YotaPhone has 9 antennas that are arranged around the perimeter of the phone, allowing for a particularly strong and stable mobile signal.
Fourth, the device has a single button that lets you turn the phone on or off and also serves as a SIM card slot. There are no extra buttons or slots on the phone.
Fifth, and finally, the YotaPhone is the first smartphone in the world that can operate for up to 68 hours in reading mode without needing to be recharged.
YOTA DEVICES is a Russian company whose core business is the development and production of LTE-user equipment (smart phones, modems, and routers). Since being founded in 2009, the company has sold more than four million 4G devices. Its development centers operate in Russia, Finland, and Singapore. The company is headquartered in Moscow.