UVZ Trademarks Were Recognised as the Best in the International Arena

UVZ Trademarks Were Recognised as the Best in the International Arena

Photo by: Anton Tushin

The Uralvagonzavod Corporation debuted at the Moscow International Salon of Inventions and Innovative Technologies Archimedes-2018 and won the Grand Prix. T-90 and Armata brands won the Leader Trademark-2018 golden medals. UVZ was also awarded a prize of INVENT ARENA, an international exhibition of innovations, patents and inventions, for its inventive activities.

Altogether, there were five trademarks of the corporation submitted for consideration to the expert commission and the international jury of the salon: UVZ, Armata, BMPT-72, Terminator-2 and T-90.

The Leader Trademark-2018 prize was awarded to those candidates who showed the highest score in such criteria as memorability, use of trademark in civil turnover, economic efficiency of use and degree of protection.

The most important and recognisable trademarks of the corporation were selected for the contest. For example, T-90, a flagship tank of Uralvagonzavod being actively promoted for export, or the newest product of UVZ, Armata – a brand of great marketing and economic significance not only for the enterprise, but also for the entire country.

The Archimedes Salon is aimed at promoting inventive, patent and licensing and innovative activities, development of the market, new products and services. It is supported by the World Intellectual Property Organisation, the Presidential Administration of the Russian Federation, Rospatent and many other leading industry players.