The Kaliningrad Amber Combine (KAC) is organizing the third International Amber Industry Economic Forum Amberforum, which will be held on June 7-10 in Svetlogorsk. The guests 20 foreign countries will take part in the business program of the event. One of the main events of the forum will be an auction for the sale of unique amber nuggets.
The program of the forum contains about 20 events, the participants from 20 foreign countries, including China, Lithuania, Latvia, Italy, Bahrain, Poland and others, will take part in it. The best experts in the field of the technology, branding, promotion of territories and the development of creative industries will discuss the potential of the Kaliningrad region as an amber capital.
One of the main events of the forum will be an auction for the sale of unique amber nuggets, it is planned to compete for 20 lots with a total weight of 26 kilograms. According to the press service of the Combine, this year's feature will be an auction for the sale of a billiard table encrusted with amber, on which the stars of Russian cinema and show business will play during a tournament.
The second day of the forum, on June 8, will be focused on the topic of regional branding. The speakers and the participants will discuss the possibilities of the amber brand as an element of the region's promotion. The second day will continue with expert discussions on the potential of industrial tourism and its development in the region, as well as a special session on "Projects to promote the amber brand: Amber events in the world and in Russia". The program of the third and fourth days will be full of professional discussions, workshops, master classes from the experts in the field of creativity, jewelry industry.
Entrance to the exhibition and cultural program is free, but registration is required for participation in the business program.