311,588 LADA cars were sold in Russia in 2017. This is by 17% more than in 2016 and, according to the assessment of the Company, outstrips the Russian automotive market growth in 2017. LADA cars retail sales in international markets grew by 31% – to 24 thousand units.
According to the assessment of the Company, LADA brand is keeping the leading position on the Russian market with 19.5% share (passenger cars and light commercial vehicles) and 20.5% share for the passenger cars segment only.
Four LADA models entered the TOP-10 list of best-sellers in Russia. LADA Granta took the 2nd leading position: 93,686 cars were sold in 2017 (+6.8% vs 2016 result). LADA Vesta with 77,291 cars sold outstripped the results of 2016 by +40.1%. 5,518 units of the LADA Vesta SW and the LADA Vesta SW Cross have found new owners. LADA Largus (passenger cars and light commercial vehicles) were in a stable demand: 41,741 cars were sold in 2017. LADA XRAY became the leader in terms of sales growth – 33,319 cars were sold which is 67% more than in 2016.
45% of the purchase deals were conducted using the State market support programs (utilization, trade-in, first car, family car, etc.). 38% of the new LADA owners have used LADA Finance loan programs in 2017.
In 2017 LADA cars retail sales in international markets (30 countries) grew by 31% - to 24 thousand units.
The AVTOVAZ Group is part of the Alliance Renault-Nissan-Mitsubishi and produces cars under 4 brands in full cycle: LADA, Renault, Nissan, Datsun. Production facilities of the Group are located in Togliatti – PJSC AVTOVAZ and in Izhevsk – LLC LADA Izhevsk.
Today the Brand is presented by 22 models in the B, B+, SUV and LCV segments that are grouped in 7 families: Vesta, XRAY, Largus, Granta, Kalina, Priora and 4x4. The Brand occupies 20% share of the Russian passenger car market. The official dealership network of LADA is the largest in Russia – over 300 dealerships.